“If the rate of change on the outside exceeds the rate of change on the inside, the end is near”
Acknowledged! But, enterprises who embarked on the change or the transformationhave been struggling over the last few years. Big brands have been hit hard by small startups. Existing players are struggling to stay relevant in their own market. Meeting customer expectations is becoming more and more puzzling. Enterprises face a multitude of challenges, both from with-in the organization and from the outside.
At AgilePoint, we work with enterprises worldwide, in their digital transformation journey. We not only help start the digital transformation with the digitization of organizational activities, but we also help accelerate the ongoing transformation program. You wouldn’t be surprised if some of our observations echo in your context as well.
Culture and Leadership
We clubbed these two together because the organization culture is a manifestation of the leadership. Humans like to be in their comfort zone.A call to step out of the ‘bubble’ leads to resistance. Transformation calls for holistic alteration of mindset, along with the business processes and the IT infrastructure. The first step of digital transformation journey is opening your firm to accept change. Onboard your employees.
Define a vision
Not surprisingly, we sometimes hear mid-level executives do not know how their activities are connected with the overall purpose. The transformation itself must have a purpose. Understand where you are, what your competitors are doing, what your customers expect and this can help you defining where you want to be. At its simplest form, the vision could be described in terms of revenue numbers, market share or even customer base. Once clearly defined, the rest of your transformation can be driven from here.
When your IT enabler will not work in long term
Getting the right IT infrastructure (such as your business application)is a time taking process. Enterprises have legacy IT issues and existing applications are not agile enough to respond to changing business needs. But the problem in many enterprises is that, even the new applications are not able to effectively leveragenew and emerging technologies. These new applications are not able to handle the continuously changing customer’s expectations. Your Apps must empower you must spend time on business, not force you to relook on IT infrastructure.Focus on FUTURE PROOFING, not on short term Band-Aids.
And your business processes
The existing approach of defining business processes around your business is not going to work out. Digital transformation calls for a paradigm shift. User experience and employee satisfaction will have to be at the center of the process. The silo approach for building processes has to be replaced with one that permeates across the org, seamlessly integrating with business data, events and people, both inside and outside the organizations. Customer will not care about your organizational structure and neither should employees.This is why digital transformation is end to end.
In sum, enterprises today find digital transformation to be very challenging. The leadership must understand how perilous the journey is as early as possible in order to be in a better position to mitigate the risks.