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Digital Business is the next big thing. But before we get there, some serious hurdles need to be cleared. This eBook tells you what the hurdles are and how to get past them.

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The Internet of Things is in full swing and is now giving way to digital business—a state where people, businesses, and things become equal peers.

Digital business creates a never-before imagined problem for marketers: how to sell goods and services to things. This ebook explores

  • the challenges involved with digital business.
  • the inherent shortcomings of existing technologies when applied to digital business problems.
  • the types of new technologies that will be necessary for digital business to reach its zenith.

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