I was pleasantly surprised by a seemingly obscure activity at the Gartner BPM Summit last week at National Harbor, MD. Each sponsoring vendor was allowed a 90 second introductory pitch (“90 Seconds or Bust” on the conference agenda) to introduce their company and entice attendees to visit their show-floor booth. It was scheduled at 8:00 AM the first morning of the conference. The real kick-off event, a keynote address, wasn’t scheduled until 8:45. I thought, “who is going to get up and come to this?” Then I answered my own question with “probably no one except the vendors who are doing the pitches.” I was wrong!
The presentation format was interesting. Show up before the presentation and put your business card in the fishbowl. Then the presentation order was determined by drawing cards from the bowl. This is about as tough as it gets for public speaking. Since every word counts and 90 seconds was strictly enforced with a loud gong (no hook or a few presenters might have been injured), one must really condense his/her presentation. It was a slightly extended elevator pitch. Not knowing where you fit in the presenter order was nerve-wracking as well. To everyone’s credit, the overall result was amazing. My simple 90 seconds resulted in 16 people stopping by our booth who told me directly they were there based on the “90 Seconds or Bust” presentation.
I am stunned by that for three reasons:
- I didn’t expect anyone to show up at 8:00 AM, and lots of folks did
- There were four of us in the AgilePoint booth so I only talked with a fraction of the people who actually stopped by
- There were likely people I spoke with drawn there by the pitch, but who didn’t mention it directly
What a return for a 90 second investment! All-in-all, well done Gartner!
Here is my “90 Seconds or Bust” pitch:
Hello, my name is George Barlow. I am the VP of BPM & Cloud Solutions for AgilePoint out in Silicon Valley.
AgilePoint is the leading Microsoft .NET-based BPM system
We have over 1,100 installations of our product around the globe.
Our large customers include names like Walmart, Seiko, Amway, Chinatrust, L’Oreal, Hyundai, Bridgestone, Philips, and Siemens.
However, the fastest growing part of our business today is in providing what we call Xtreme workflow capabilities for Business Critical SharePoint customers.
We provide the same BPM feature set as the J2EE vendors like IBM and Appian but in the Microsoft .NET native environment and our product prices are lower.
With AgilePoint you can use the tools your user community is already familiar with like Visio, SharePoint, Excel and Word to build sophisticated process applications in half the time of many other products while using SharePoint as your portal.
Many companies with existing BPM products are now installing AgilePoint as a new, highly productive environment to create native .NET applications far faster than with the non-native BPM systems they already have.
In some cases, our customers have been able to acquire AgilePoint for less than they are paying today in annual maintenance to their existing BPM vendor.
We want to be your everyday, go-to, productive BPM system. Stop by and see us in Booth 112 today or tomorrow.